Laxbutiken

One of Sweden’s most famous fish restaurants needed an updated brand identity and interior design concept reflecting the new brand. We listened to the history of the company and learned about needed functions and flow. Together with “The Lagnell Brothers” (the owners) we developed new core values and an unique interior architecture and design strategy based on that. The silhouette of the salmon in deep water runs like a theme through the interior. Colours meet, mix and becomes dominant, flow like water.